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Top locations: This information allows you to see the top five cities and countries where your followers are located.Here are the main factors to pay attention to: But does that align with the individuals who are seeing and interacting with your Instagram posts? Luckily, there’s an entire section of your Instagram analytics dedicated to informing you about your audience. Who is your target audience? I’d bet you have an ideal demographic of followers you are pursuing. Mentions: the number of times your account’s handle has been mentioned by other users.Call/email clicks: the number of times visitors have clicked the call/email button from your profile page.Website Clicks: The number of times visitors have clicked the link to your website from your profile page.Profile Visits: The total number of profile views over the week.Reach: The number of unique accounts that have seen any of your posts.
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Interactions: The number of actions taken on your account.Impressions: The number of times your posts have been seen during the time frame.You may have looked at your profile insights before, but perhaps you haven’t dug into the metrics. This page shows you insights for a week of time. Your profile analytics are the ones you access directly through the “My Profile” page where your posts live. Without further ado, let’s dig into the data! Instagram Profile Analytics The information that you glean from the data is going to help improve the way you use the platform so you get more value for your business, which could make Instagram an even more critical component of your online marketing strategy. This is just a short list of the things you could be doing better if you were diving into the data in Instagram more regularly. Missing opportunities for brand engagement in your comments or stories.Posting during non-optimal hours of the day or days of the week.Ignoring mentions that could be leading to future partnerships.Driving calls from an ad type that you only used once!.Driving irrelevant visitors to your website.Posting too frequently (or not frequently enough).If you’re not evaluating your Instagram analytics on a regular basis, then you could be: Yet, if you don’t know who views your profile or sees your ads, how your posts are performing, how engaging your stories are, and what value your account is actually driving, then spending time posting on the platform could be a waste. With 25 million+ Instagram business profiles worldwide and over 200 million Instagrammers visiting at least one of these daily, it is clear that businesses are finding value in this advertising platform. Why Should I Care about Instagram Analytics? In this guide, I’ll explain why your Instagram analytics matter, and I’ll walk you through all the analytics options available. I’ll point out which data matters most for your business goals so that you’ll know exactly where to focus your attention, and finally, I’ll share a short list of our favorite Instagram analytics tools.